AMERICAN VINTAGE chooses FOOTBRIDGE

After working with GOOD FABRIC on CSR issues, AMERICAN VINTAGE naturally decided to use the FOOTBRIDGE platform to pursue the eco-design of its collections and meet regulatory requirements such as Agec.

Under the guidance of founder Michaël Azoulay, the Marseille-based brand is successfully expanding internationally, particularly in the United States and China. But the company remains firmly rooted in Marseille, and true to its values of “pleasure, freedom, sharing and mixing”.

The Footbridge SaaS platform will help teams to understand the environmental stakes of each model, thanks to a detailed calculation of environmental impacts:

Environmental score
Life cycle analysis
Environmental impact comparison
Traceability index
Recyclability index

This product-by-product analysis is complemented by business Dashboards available on the portal.

The other objective is to communicate with the brand’s customers. Just because we’re used to being discreet about our commitments and actions doesn’t mean we’re doing nothing. This could be a motto for AMERICAN VINTAGE, which rarely speaks out on its issues. The Footbridge mobile interface opens up new perspectives thanks to an ergonomic and simplified solution. First and foremost, it provides all the mandatory information (Agec) for each product.

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ABOUT GOOD FABRIC

Nathalie and Louis-Marie Vautier, the founders of GOOD FABRIC, have been pioneering sustainable fashion in France for 20 years, and offer their customers operational solutions to successfully transform their brand and product offering in a sustainable way.

GOOD FABRIC is an eco-designer, developer and manufacturer of ethical textile products. The company also supports brands in their CSR strategy, the eco-design of their collections and the transformation of their business model.

In 2021, FOOTBRIDGE, a SaaS eco-design and impact calculation platform dedicated to fashion players, is launched.

www.goodfabric.fr

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ABOUT AMERICAN VINTAGE

AMERICAN VINTAGE was founded in Marseille in 2005 and is still based in Signes. The company’s emblematic collections, featuring natural materials and a wide color palette, are a success and are distributed worldwide.

https://www.americanvintage-store.com/fr/fr/

americanvintage shopmarsedec

Louis-Marie Vautier

Gérant - Co-fondateur GOODFABRIC

Louis-Marie Vautier is the co-founder of GOOD FABRIC and the FOOTBRIDGE platform, which specialize in traceability and eco-design in the textile industry. As a committed entrepreneur, he works to make fashion more sustainable and transparent through innovative solutions. His approach significantly contributes to improving environmental practices in fashion by combining field experience, technology, and ecological responsibility.

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